by Mar Reyes
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BLUEGEM

 

 

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BLUEGEM CAPITAL PARTNERS

London, UK

London based mid-market private equity manager company.

Their sector expertise is in branded consumer facing businesses. They reached to us for their integral brand redesign. Their previous logo had the conflict of a misleading look that was related to a jewelry business instead of a finance company and had also an informal feel due to the use of small caps and bright blue color. We worked on a proposal of a minimal icon using dots that when linked together form a hidden gem. Client decided to go for an even more sober look using only typography.

SERVICES

Re-Branding, Website

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BEFORE AND AFTER

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