Sinaloa, Mexico

Brand identity for an insurance company run by Rosa M. Ibarra Guerrero. The owner's wish was to have a unisex color palette and a professional look that would endure across the years. We suggested to shorten the name and present a hummingbird icon which will help the brand to be easily remembered. We found out this bird is known by some as "the protector of the warriors" which is perfect because her last name means literally that Guerrero= Warrior, and the companies' purpose is to offer protection.